Daily PUMA Column - Commentary by Alessandro Machi

Monday, February 22, 2021

The Australia Media Freeze by Facebook exposes the selfishness of both Mark Zuckerberg and Rupert Murdoch.

It seems as if behemoth companies like Rupert Murdoch's Media Empire and Mark Zuckerberg's Facebook Empire are thriving by depriving the every day mere mortal.


Zuckerberg employs minimal real time customer assistance other than sometimes access to chat. Meanwhile Murdoch refuses to prop up broadcast television news with a conservative slanted evening and nightly news show. Nor is there a late night conservative talk show that could dovetail off of the evening and nightly news conservative talk show.

Australia is turning out to be the petrie dish by which we can judge how out of touch both Facebook and Murdoch's Media empire have become with the viewers of their product. While both Murdoch and Zuckerberg probably did the right thing from their own perspectives, their inability to see they are throwing the proverbial baby out with the bathwater is somewhat alarming.

If Facebook employed a cadre of people running into the several thousand whose job it was to actually talk to the public, the present situation would either have been avoided, or at the very least, there would have been Facebook employees already up to speed who could have literally one by one determined which sites from Australia could do what and with whom and be manually notated so the proper Facebook department could implement a new rewiring of what is allowed and what is not allowed.

Not to be outdone, Murdoch's insistence regarding new legislation that forces Facebook to pay a fee for news links that appear on Facebook should have also come with a mandate that Murdoch creates a free tv broadcast TV conservative evening, nightly news and conservative late night talk show program. In the United States, people have become so polarized over Donald Trump not because of Trump, but because of a one sided nightly news that portrayed anything that Trump did in a bad light.

Of course, Murdoch has no obligation to do something that might prove positive. Thus Murdoch becomes another Zuckerberg (Zuckerberg could be providing thousands more jobs making Facebook more interactive with the public but instead makes machiavellian decisions on the spur of the moment and more profits as a result) by eating the top of the muffin (his non broadcast, non free tv, cable empire), while discarding the muffin stumps (the hard work; a nightly, free tv conservative evening and nightly broadcast news show and late night conservative talk show).

We are in a time and a space where triangulation is needed to solve problems in which the third side is an outsider who is thinking about the bigger picture rather than choosing sides.







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