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I am a Product and Brand Value Accelerator with over 2 dozen IMDB Credits, Los Angeles EMMY Winner. Top 25 Lifetime Tongal Ideationist, Academy of Television Arts and Sciences Internship Scholarship Winner. Also am a Video Forensics and Video Analysis Expert for Hire.

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Friday, March 27, 2009

Addicting Kids to the Internet one Gogurt at a Time, Soupy Sales would be proud.

I like Gogurt yoplait yogurt because somebody I know who is very ill likes eating it. However, I don't like what I read on the individual packets that contain Gogurt yoplait yogurt .

There is a code number printed on each gogurt packet that entices the enticable to... Enter this code every hour for a chance to win!

If you enter this code number once an hour....

You could win a A Flip Ultra Camcorder. Enter at gogurt.com to see if you are a winner.

There are 32 yogurt packets in each box of gogurt and one could literally spend a good portion of each hour entering each of the 32 code numbers. I find this type of marketing to our youth unacceptable. Addicting kids to entering the same 32 code numbers "hour after hour" for a chance to win is manipulative. Not only does it get the kids hopes up, but it also probably gets the hit counting up for gogurt.com while addicting these kids to keep trying to win a prize.

This is just wrong. Yoplait, I love your gogurt product, but I hate the way you are getting kids to post to your site each and every hour. Back on New Years Day, 1965, Soupy Sales encouraged his viewing audience comprised of youngsters to go into mom's purse and Dads wallet and pull out the green stuff with pictures of men with beards on them, and mail them in. 80,000 thousand dollars, and one well deserved one week suspension, soon followed.

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